The Forces Driving An Organization - 1621 Words

What are the forces driving an organization to shift to analytics and be known as an analytical competitor? Analytics is when a particular organization uses large amount of data, predictive modeling, fact-based management, statistical analysis, quantitative analysis, and explanatory reasons in order to drive their business decisions and actions successfully (Harris 12). When an organization is trying to be analytically competitive, they are using analytics systematically and extensively to think outside the box to perform an execution to compete against other businesses. Today, organizations want more use of their talent and experience. To help them, analytics is used to manage their business performance, processes, strategy and key†¦show more content†¦Within the company they have implemented factors such as data, enterprise, leadership, targets, and analytics (DELTA). Through these factors, the company is able to analyze and restructure their business model to such a degree, that their strategies can be built around it. This is what sets Amazon apart from other companies and this is what helps make them a top online retailer. Amazon has continuously been innovating and building their analytical capabilities to stay on top of the market. The company was built from scratch through analytics, data collection and experimentation. Amazon has successfully stayed on the leading edge and has remained an analytical competitor for many years. Few ways, one can see the company’s growth is through the limited tests it has performed of new features on Amazon.com. The company rigorously quantifies user reaction before rolling the features out to the market. Amazon also uses extensive analytics to help predict what products will be successful in the future. Through the statistical and quantitative analysis approach, the company recommends products to its customers based on their previous buying experience. From the start, Jeff Bezos has envisioned Amazon.com as an analytically managed company. Bezos wants to squeeze every bit of efficiency out of its supply chain. The concept of personalization was based on web transaction and statistical algorithms, and now it has